How to grow despite a shortage of software developers

Technologies are moving fast. IT is one of the most successful branches in the world. It keeps on growing and innovating. The shortage of software developers is becoming a real problem in the West. Companies need to search for other ways to hire employees. Every solution will be considered.

This shortage of software developers has a double cause: first of all the misbalance between supply and demand. The second cause is the high evolution of technologies. Cooperation is not an issue these days, but small companies are still trying to keep every business process in house. The key question is: how can you grow, if you keep on focusing intern? With the words of Henri Ford: ‘if you always do what you’ve always done, you’ll always get what you’ve always got’.

Bringing together supply and demand

Since 2012, Global BrainForce supports the software development market in bringing together supply and demand. Robert Giezen, CEO and founder, experienced the problem himself. During his working terms at i.e. Epson, he noticed the misbalance between supply and demand. He discovered opportunities in working with the Filipino market. A thorough knowledge of the IT market and a family in Manila, led to the foundation of Global BrainForce.

Larger companies have benefited of offshoring for a long time. I was convinced that even smaller companies should benefit the opportunities of offshoring also and that was when I started Global BrainForce. Thanks to my family in the Philippines, I knew that there was a large pool of available, well educated, talented software developers.

Dutch and Belgian companies in particular, are afraid for bringing together supply and demand via offshoring. They experienced too many negative issues with offshoring and nearshoring. The biggest issue where most problems arose, was communication, followed by cooperation. The third reason they bring in is the scale of their company: ‘we are to small’. They are convinced that offshoring is only suitable for large companies.

Robert Giezen ‘with experience of over 25 years in a multinational environment I understand wat cooperation is and how large companies deal with this. I.e. at Epson I was working with colleagues in 10 different countries spread all over the world. Japan, Singapore, China, USA, Europe. Communication and respect for each other’s culture is essential. And so is the ability to work with procedures.’ If you decide to start offshoring with your company, make sure that your offshore partner has an approach that is focusing on these items.

Focus on budget, time and quality

Global BrainForce embedded this approach in her business processes from the beginning and with success. Clients from all over the world are working in various branches: i.e. marketing, education, IT, procurement. The basis is good recruitment and structured software development processes. The company continuously builds a large pool of well-educated software developers with a good knowledge of the English language. Especially this last specification leads to a lot of interested American and Australian companies.

The combination of structured software development processes, a lower standard of living and well-educated developers makes a lower price, but – much more important – a higher quality of the work done! Since the approach is specialized in software development, Global BrainForce focusses on lowering project costs, meeting the deadlines and creating a good quality product. All companies benefit when they change the focus from only budget related to complete result of budget and time related. Only focusing on budget leads often to disappointment and failure.

Technological developments

Technological developments are moving fast. Artificial Intelligence on the head. More and more applications are being built with open source components. Although software developers need to progress. They have to keep on studying and learning. As a company it is a challenge to keep up with the developments, which training is appropriate and which not? What development is really a win in future and which one will be a fail? Which influence will it have on the business processes and on the business growth?

Even with this challenge, offshoring is an option. When working with remote staff you only need to inform your offshore partner about the requirements. He is using these to recruit the most suitable employee. If your company needs changes and you need to adjust your requirement, your offshore partner can support you in a quick and professional way and he can rely on his large pool of developers.

This flexibility makes offshoring extremely suitable for organizations in the SME segment and for startups. The impact of changing markets on business processes and workforce is less when using offshoring. The available budget is used optimally, without sacrificing the quality of the developed software.

Screening and starting

How does a company know if they can work with remote staff? Robert Giezen explains, ‘We always starts with making an inventory about the way the company works. Are they familiar with working together in a virtual environment? If not, we help them to do so, with one goal: deliver results together. Ultimately saving on the total software costs in combination with predictable planning. We can provide continuity, as we work with our own employees who are trained to work remotely with colleagues.

About Global BrainForce

Global Brainforce is founded in 2012 and has roots and presence in The Netherlands and Philippines. Robert Giezen, CEO, heads the Global BrainForce team and leads the overall direction of the company. The company started working on projects and providing remote staff with excellent results in the Netherlands. In the recent years, Global BrainForce has expanded and currently working on projects and providing staff in Europe, US, Asia and Australia.

More information can be found on or can be requested by sending an e-mail to [email protected].